BOBBIE BOUCHER
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Bobbie
Boucher

Senior Creative & Content Production Executive — 20+ years directing production and creative technology for agencies, game studios, and global brands. Turning creative ambition into scalable, smart execution.

Los Angeles, CA SVP, Executive Producer / Integrated Production — RAPP / Omnicom 20+ Years in Production
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THE PITCH

What twenty years on set and in the creative dept teaches you.

Executive leadership across production, creative technology, and digital delivery — building teams, shaping cross-office and offshore workflows, and translating complex client and creative needs into strong, high-quality deliverables.

Owns scope, cost, and level-of-effort development, resource and sprint planning, and risk management. Builds and leads mid-to-large creative, production, and technology teams — including external production partners — to deliver award-winning Digital Experiences, DRTV, Radio, Digital Games, and Rich Media.

Trusted partner from discovery through delivery. Manages expectations, builds long-term relationships, and guides clients confidently through the creative production process.

Leads RFP response and proposal development, statements of work, creative and strategic briefs, creative presentations, and strategy packages.

20+ years in creative technology and agile web development; 15+ years leading full content production — scripts, storyboards, budgets, live action, post, editorial, motion, VFX, animation, and talent management — plus AI-assisted content development.

THE CREDITS

Nine part miniseries, one continuous take.

From Marine Corps intelligence systems to running integrated production for one of Omnicom's largest agency networks — expand any credit for the full cut.

Lead RAPP's integrated production group, centralizing production capabilities across the US network — broadcast, DRTV, content, print, direct/email, digital, and social. Define creative, technology, and production process agency-wide. Negotiate and manage external partners, vendor teams, licensing, and client contracts (RFPs, SOWs, MSAs); apply budget/ROI analysis — tracked in Tableau, schedules in Smartsheet — to guide investment and creative decisions.

ToyotaLexusAmerican ExpressPfizer23andMeSAPMattelWells FargoU.S. ArmyLilly

Led digital operations, integrated production, UX, and creative technology. Negotiated and managed external partners and vendor teams, grew the digital department and capabilities, and set agency-wide digital strategy and production process.

KiaCalifornia LotteryThe Art InstitutesLGJack in the BoxVizio

Led creative technology across digital development, rich media, game development, and UX; shaped team growth and strategic digital positioning across entertainment client accounts.

Walt Disney StudiosUniversal20th Century FoxA&EHBOABC TelevisionParamountSony Theatrical

Directed a 22-person Creative Technology department — developers, tech directors, producers — owning staffing, P&L, training, and business development.

Microsoft Game StudioTHQU2Coda AutomotiveDisneyAdobePepsiCoSonyFox

Managed and grew the LA technology team; negotiated and managed external partners and vendor teams, and refined technical approach and process for the US CP+B group.

Jose CuervoOld NavyDomino's Pizza

Led technology strategy and delivery across clients. Translated client goals into scope, schedules, sprint plans, and backlogs, and owned technology operations, business development, and infrastructure agency-wide.

DisneyNintendoFXABCPepsiRoyal CaribbeanMastercard

Built and led the creative technology department — scheduling, budgeting, client relationships, and business development — plus front-end development lead, infrastructure, and DevOps. Implemented web-based PM tools for real-time status across distributed teams and clients.

AOLTransworld MediaGore-TexPacsunSony PlayStation

Led systems integration, testing, and administration for the Marine Corps' Expeditionary Fighting Vehicle program; developed test cases supporting project QA and evaluation.

Camp Pendleton, CA · Camp Commando, Kuwait · Camp Blue Diamond, Iraq. Built and administered web-based systems, tools, and databases (IOC, CENTCOM Pathfinder) supporting MEF combat operations during Operation Iraqi Freedom; managed and created intelligence products, infrastructure, and supported intel operations across theater.

KEY ACCOUNTS

Selected brands, graded on hover.

Dailies come in flat — hover to bring up the color, the way it happens in the grade.

AT&T logo
ALSO ON THE CALL SHEET
AdobePepsiCo20th Century FoxABC TelevisionSpectrumEli LillyU.S. ArmyOld NavyDomino's PizzaRoyal CaribbeanJack in the BoxVizioJose CuervoCalifornia LotteryTHQCoda AutomotiveStarz
SHOWREEL

Select cuts from behind the camera.

Latest spots and campaigns, fresh from the edit bay.

TOOLS & SKILLS

The kit.

Languages

HTMLJavaScriptCSSXMLCFMLPHPJSP

Web Apps

JIRAConfluenceVersion OneSharePoint

Analytics & Reporting

TableauSmartsheetOmniPlanOffice Suite

Deployment

SVNPerforceGitTeamsite

Adobe

IllustratorPhotoshopInDesignPremiereAfter Effects

Servers & Tools

IISApachePHPMySQLMS SQLVirtuozzoPleskcPanel

Post Production

PremiereAfter EffectsDaVinci ResolveFinal Cut ProPro Tools StudioLogic Pro
EDUCATION & TRAINING

Before the call sheet.

2005–2006Bachelor of Fine Arts ProgramAmerican Intercontinental University — Los Angeles, CA
2002Noncommissioned Officer Leadership ProgramU.S. Marine Corps — Camp Pendleton, CA
2001Intelligence Specialist CourseNavy & Marine Corps Intelligence Training Center — Dam Neck, VA
2000–2001Marine Corps Bootcamp & Advanced Combat TrainingU.S. Marine Corps — Camp Pendleton, CA
1998–1999Associate Degree ProgramSanta Monica Community College — Santa Monica, CA
ADDITIONAL TRAINING & CERTIFICATIONS
Certified Scrum Master (CSM)Unix System AdministratorSQL Database EngineerCisco Certified Network AssociateMEF IAS/IOS AdministratorsColdFusion MX Basic & AdvancedMAGTF Intelligence Analyst Course